Maserati reports 148% increase in shipments in 2013
For 2013, Maserati reported a 148% increase in shipments to 15,400 vehicles, mainly attributed to the success of the new Quattroporte and Ghibli models launched during the year. For the Quattroporte, which was released in March, shipments totaled 7,800 units. For the Ghibli, a total of 2,900 units were shipped between launch in October and year end. As at 31 December, order intake for the two new models totaled 13,000 units apiece. Combined shipments for the GranTurismo and GranCabrio were in line with 2012 at 4,700 units for the year.
All markets contributed positively to the significant year-on-year increase. The USA remained the brand’s number one market with shipments up 138% over the previous year to 6,900 units. China, the brand’s second largest market, recorded the highest percentage increase with shipments up 334% to 3,800 units. Even in Europe, where economic conditions remained difficult, shipments were up 133% to 2,500 units on the back of the contribution of the new models. Results were also strong for the Asia-Pacific region (excluding China) and the Middle East, which registered increases of 52% (1,300 vehicles) and 81% (750 vehicles), respectively.
Maserati closed 2013 with full-year trading profit of €171 million, or 10.3% margin, representing a €114 million increase over the previous year (€57 million in 2012).In January 2013, Maserati gave its world premiere presentation of both the V8 and V6 versions of the new Quattroporte at the North American International Auto Show in Detroit. At the Geneva Motor Show in early March, Maserati presented the 4-seater GranTurismo MC Stradale and, for the first time in Europe, the new Quattroporte. The Shanghai Motor Show in April was the chosen venue for the world premiere presentation of the new Maserati Ghibli. At the Frankfurt Motor Show in September, Maserati showcased the diesel version of the Quattroporte along with the Ermenegildo Zegna Limited Edition concept version – the first project in partnership with the premiere Italian fashion house. Mid-November saw the North American debut of the Ghibli at the Los Angeles Auto Show.
The new Maserati Quattroporte has also been launched in South Africa with first delivery taking place in November 2013.